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Concept development

Recognize potential. Develop visions. Define goals. Clarify methods. In order to explore possibilities and ideas for new planning or conversion of existing properties, I use discussions, inventories, needs assessments, feasibility studies and expert workshops as the basis for concept development.

Where there is a desire for change or a need for renewal, concept development acts as a creative idea generator and reveals surprising possibilities. In a free and playful way, the traditional is questioned, thought about from scratch and “out of the box”.

What sounds theoretically vague is a precisely formulated development guideline that outlines concrete goals, planning strategies and intermediate steps, taking into account existing spatial, budgetary and time constraints. Concept development is an important preliminary work to planning and helps to understand the enterprise in a larger context.

These are questions, gaps or problems for which I develop sustainable solutions – often in collaboration with project partners and other experts.

BLUE BAR AT THE CAFÉ SACHER, TRIEST: SALON FLUIDS IN ITALIAN with PETER WEISZ

Contemporary interpretation of a Viennese gastronomic institution.

Twisted, tiny and listed – the scope for concept development seems modest. The historic inventory of the former Rosini shoe salon is being restored to its original beauty in order to tailor a piece of new history to it with radical caution. Modeled on the legendary Blue Bar of the Hotel Sacher Vienna, which overlooks the bustling coffee house, it will become the centerpiece of the newly constructed Café Sacher Trieste.

Like a luxury compartment of the Orient Express, the spatial gem is developed and everything is made to measure. Deep blue “Sacher velvet”, sparkling crystal and polished brass are the set pieces that bring to life the feminine attitude of the famous salonier Anna Sacher.

Before

Sketches, material and color selection

Renderings

After

CONTRACTOR: Dizzi Alfons
PROJECT TYPE: Concept development
PARTNER: Peter Weisz
LOCATION: Trieste
YEAR: 2023